- Category Saas Product
- Client Minha Jeung
- Start Date 5 June 2023
- Handover 31 July 2023
Scope of work
The project involved Graphic designers, UX-UI designers, illustrators and developers who combined their efforts to deliver a robust digital product
Keeping the target audience in mind the UX design was made very simple using the KISS principle.
The colors and illustrations were designed to suit the business following a component-based design system.
SeftShip is a cutting-edge online platform that revolutionizes and simplifies the complex world of global logistics and shipping. With a keen focus on efficiency, transparency, and user-friendly functionality, SeftShip aims to empower businesses and individuals by providing them with an intuitive solution to manage their shipping needs.
At the core of SeftShip's offerings is a comprehensive suite of tools designed to streamline the entire logistics process. From initiating shipments to tracking their progress in real-time, users can navigate the often intricate web of international shipping with ease. The platform supports a wide range of shipment types, including parcels, containers, and even bulk cargo.
The primary logo identifies the Sapien Experience brand as a whole. Use this logo to represent the brand across all product and marketing efforts.
This logo is a carefully created piece of locked artwork that should not be altered in any way. That being said, there are certain dynamic variations that are explained further in this section, and can be substituted for the primary logo.
Clear space, or negative space, is the area that surrounds the logo that is completely clear of any other graphical element. Clear space helps the logo stand out from the rest of the elements on the page and ensures legibility, even at small sizes.
As a general rule, the more clear, or negative, space around the logo, the better.
Using an element from the logo as a unit of measurement ensures enough clear space at any size. Our clearspace principle derives from the size of our icon or wordmark, depending on the mark itself.
The color palette needs to convey strength and reliability, but also feel innovative and dynamic. Utilising clean, simple layouts with generous negative space and minimal UI elements means that color becomes a means of establishing hierarchy, containers, and focus. The final palette of oxford blue, deep indigo, bright saturated blues, greens, and purples, are complimented and grounded by an extended system of shades and variations. The brighter colors also form linear gradients that feel energetic. The overall effect is a balance of institutional sincerity and futuristic optimism.