Brand refreshment of the fintech company Truebill

Client / Tru Location / NY, USA Project / Branding
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Training apps are everywhere, but training apps can’t know how an athlete feels on a given day. Overtraining and overstressing are real problems, so Enode had an idea – create training recommendations and goals based on analyzing your movement data.

                                          Enode previously existed as Vmax, working mostly with athletes and fitness studios in Germany and some areas of the US. They were ready to make a big leap and expand to new markets with a completely new brand to reach their goals. So we gave them a hand – a new name, visual identity, UI redesign, animations, and the legal protections to raise the bar and make their brand equally good as their app.

Awards

  • 2023
  • 2022
  • 2021
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Manage your finances like never before

There are a lot of users who have heard of a company named Truebill. What particularly stood out is that there are quite a bunch of people who ask: “What is the Truebill app?”, “Is Truebill safe?”, “Is Truebill legit?”, etc. So let’s break down this wall of misunderstandings.

Truebill is a subscription-based fintech company explicitly designed for managing all of the crucial daily recurring bills and financial life. They have developed an app that could easily manage your financial health or track down overdraft fees that you’ve spent on important events.

Initially, Yahya Mokhtarzada, the company CEO, approached us with a request to evoke trust in their customer base, since the users were reluctant to enter their financial information, which was necessary to use the service. At that time, their company (formerly known as Billninja), was managing only the unwanted subscriptions of their users.

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“ Initially, Yahya Mokhtarzada, the company CEO, approached us with a request to evoke trust in their customer base, since the users were reluctant to enter their financial information, which was necessary to use the service. ”

Yahya Mokhtarzada

Yahya Mokhtarzada

Co-founder of Billninja
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We've worked with a wide array of industries and always eager to explore and innovate in new business domains.

We've worked with a wide array of industries and always eager to explore and innovate in new business domains.

Initially, Yahya Mokhtarzada, the company CEO, approached us with a request to evoke trust in their customer base, since the users were reluctant to enter their financial information, which was necessary to use the service.

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Lemkus reached out to us to create a new design system and conduct an overhaul of the brand's digital experience. The objective was to provide customers with seamless purchasing journeys and we did this by combining robust user experience with strong and engaging content.

We were brought in to refresh their primary digital properties with a particular focus on building a robust eCommerce capability that re-imaged the way consumers purchase tyres, wheels and batteries online. We achieved this by crafting an informative and intuitive purchasing experience, backed by comprehensive usability research and validation.

In collaboration with Kia's development partner +OneX, we created a ”best-in-class” eCommerce experience underpinned and validated by an in-depth research study that focussed on incorporating the best possible UX principles and analyses.

In collaboration with Promise Brand Specialists, we were tasked to create an elevated digital experience to reflect the innovative and performance-oriented nature of the brand. The primary goal of the website was to provide a seamless digital service when looking for key information as well as placing and paying for cement orders online.

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